The biggest occupational skill changes anticipated from now until 2010 are likely to be within the higher level occupations associated with business and creative strategy.  Changes in the industry will result in a demand for skills around, for example, programme innovation, deal structuring, investor relations, cross-media ownership and fluency in IP issues.

A list of generic job profiles (not specific to one industry) for those new to the media sector are also available on the Skillset website.  Each profile provides general information about working in these roles across all formats and industries, including: what are the roles; essential knowledge and skills; typical career routes and training and qualifications.  

Source: Skillset website 2005 and Skillset 2005a