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MORI 1998

This document presents the findings of a qualitative research study carried out by MORI’s Social Research Unit on behalf of the DfEE.
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Citation Text:

MORI (1998) The Value of Information Types and Sources for Year 11 Decision Making (commissioned by DfEE).

Editorial Comment:

Summary

This document presents the findings of a qualitative research study carried out by MORI’s Social Research Unit on behalf of the DfEE. The research was designed to access the effectiveness of careers information currently available to young people, both those planning to stay in Education and those planning to enter the Labour Market. It was intended that the study would, ultimately, enable the Department to provide better-targeted and more appropriate careers materials to people in the last years of compulsory education.

The research involved 462 semi-structured interviews with young people who had just completed Year 11. All interviews were carried out between 24 July and 21 August 1997 in the areas covered by four career service companies in England. When interpreting the results, the fact that the study is based on a purposive, i.e. unrepresentative sample should be borne in mind.

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